Monday, August 17, 2009

A case of the "whys"

My almost 4 year old son has a condition that we can't seem to break. It came about very suddenly one day and now, I'm afraid, it's here to stay.

It's an unmistakable case of the "whys".

As in, why is the sky blue? Why is dirt called dirt? Why is the ground called ground?Why is your answer I don't know? And the ever-popular, "Why does your armpit have little hairs poking out?" For the record, I do shave, just apparently not close enough for the hawk-like eyes of a preschooler.

Frazzled as I am by the endless questions, I can't help but wonder how the technique would work on my clients. In my mind, it would go something like this:

Client: So, in a nutshell, we need to get on Oprah, pronto.
Me: Why do you need to get on Oprah?
Client: So we can get in front of a national audience.
Me: Why is there a national audience?
Client: (Strange look) Uh.. I guess so they can be sold on products like ours.
Me: Why are there products like yours?
Client: (Blank stare)
Me: Exactly.

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