It's a cruel, cruel summer...

My agency has been operating almost exclusively in the automotive industry for the past several years and we've been riding the gravy train... but lately the train has become a bus. A broken-down, old school bus on its last leg. As the summer approaches it looks like more dealerships are closing, Chrysler may be gone for good and Fiat is going to rule the world. Interesting times, to be sure. And yet...

Amidst all of the upheaval, I can't help but feel optimistic. Some could say down right inspired. This will cause me to stretch my limits, reach into new industries, learn new PR techniques. This week I've been using Twitter for business, creating a blog for my company, learning how to promote my company on LinkedIn and sharing my thoughts with the world in byline articles and blog guest posts. I'm working harder than I have in the last few years.

I think every now and then we all need a little nudge to get out of the "gravy train" lifestyle and back into the business of being creative. Just happens instead of a nudge, I got an asteroid. An asteroid with the names GM and Chrysler flaming behind...